Adding buyers
Create a buyer once, then reuse it across every pipeline that should send it leads.
Buyers → New buyer. A buyer is a company you sell leads to. You create it once for your whole account, then add it to as many pipelines as you want — quotas, hours, price and duplicate window follow the buyer everywhere.
Only the name is required. Everything else can wait.
| Field | What it's for |
|---|---|
| Buyer name | How the buyer appears everywhere in the app. |
| Email / Phone | The company's general contact details. Not the delivery address — that's set in delivery methods. |
| Notes | Internal only. The buyer never sees them. |
| Contact person | Name, email and phone of your day-to-day contact. |
| Price per lead + currency | What this buyer pays. Drives your revenue figures — see Lead pricing. |
| Daily / monthly quota | Caps, and each buyer's share of the volume. See Quotas and caps. |
| Duplicate window | Days before the same person can be sent to this buyer again. Default 30. |
Saving takes you to the buyer page. The rest — weekly quota, operating hours, billing mode, dispute window, conditional prices — lives on Edit buyer.
The buyer's duplicate window
During distribution, a buyer is skipped when it already received a lead with the same email or phone inside its window, even if the lead is brand new to your pipeline. 0 disables the check.
This is separate from the pipeline's own deduplication: one protects your inventory, this one protects the buyer's.
Dispute window override
By default a buyer gets your account's dispute window. Turn off Use account default on the edit page to give this buyer its own deadline, in hours, when it negotiated different terms. Full flow: How disputes work.
Status
The badge next to the buyer's name says whether it's in play.
| Status | What it means |
|---|---|
| Active | Normal. The only status distribution considers. |
| Paused | Temporarily out. No pipeline can route to it. |
| Disabled | Out for good — what a deleted buyer becomes. Its leads and history are kept. |
| Archived | Out, kept for the record. |
To stop one pipeline, not the buyer
Use Pause in this pipeline on the pipeline canvas. It keeps the buyer live everywhere else, and keeps its conditions, price and mapping intact — see Routing rules.
Common questions
Do I need one buyer per pipeline? No. Create it once and add it to each pipeline. Tier, weight, conditions and price overrides are set per pipeline; quotas, hours and duplicate window are set once on the buyer.
Do paused or archived buyers count toward my plan's buyer limit? Yes. Every buyer you've created counts, whatever its status — see Plans and quotas.
Where do I set what the buyer actually receives? On the buyer's delivery methods: the channel, the destination and the field mapping. See Delivery methods.
Does changing the duplicate window affect leads already sent? No. The window is applied at distribution time, so a change only affects the next leads.