Quotas and caps
Cap how many leads a buyer receives per day, week or month — and set its share of your volume at the same time.
Edit buyer → Quotas. Set a daily, weekly and/or monthly cap. Leave a field empty for unlimited. A buyer that reaches a cap is skipped by distribution until that counter resets.
| Quota | Resets |
|---|---|
| Daily | Every day at midnight UTC |
| Weekly | Monday |
| Monthly | The 1st |
Set several and the most restrictive one wins: 10/day and 100/week means at most 10 leads on any given day.
Quotas also set the share
This is the part people miss. Quotas aren't just a ceiling — they decide how leads split between buyers who all match the same lead.
Under equal split, the least-filled buyer wins each lead, so a buyer with 100/week receives roughly twice as many leads as one with 50/week. Under weighted, the rule's weight drives the draw and the quota fill only paces it: a buyer running behind its quota gets boosted, one running ahead gets reduced. Details and worked example: How distribution works.
A buyer with no quota never fills up
Unlimited means it's always at 0% fill, so under equal split it keeps winning against buyers that have quotas. If you want a predictable split, give every buyer in the pipeline a quota.
What counts toward a quota
Every lead routed to the buyer in the current period, whether it's already delivered or still in flight. Deliveries that failed don't count — they free the slot back up.
Quotas are per buyer, across all your pipelines. There's no per-pipeline cap.
When the buyer is full
It's skipped like any other unavailable buyer: the lead goes to the next one in line, or to a lower tier, and ends up unrouted if nobody is left. The lead page's routing trace names each buyer that was passed over and why.
One exception: a buyer that is at quota but holds compensation credits (granted by you, or from an accepted dispute) still receives the lead. Credited leads are delivered on top of the quota.
Common questions
What happens if I raise a quota mid-period? The room is available immediately. Usage already recorded in the period stays as it is.
Do disputed or refunded leads free up quota? No. The counter is about deliveries made, not about how they ended.
Can a buyer receive more than its daily quota? Only through compensation credits, which are delivered on top. Otherwise no.
My biggest buyer stopped receiving leads mid-morning. Why? Its shortest quota is full. Check the buyer page for daily / weekly / monthly usage — the daily cap is the usual culprit, and it clears at midnight UTC.
Does the buyer see its quota? Yes, if it has portal access: its own usage and limits appear on its profile and dashboard. No prices, no other buyers. See Portal access.