Buyer health
What the healthy, degraded and paused badges mean, what trips them, and how to clear them.
Health is LeadMove watching your deliveries to a buyer and reacting when its endpoint stops accepting them. The badge sits next to the buyer's name, and a banner appears on the buyer page as soon as it isn't healthy.
| Badge | What it means |
|---|---|
| Healthy | The last delivery succeeded. Nothing to do. |
| Degraded | 3 deliveries in a row failed. Deliveries keep being attempted and retried. |
| Paused | 5 deliveries in a row failed. Deliveries to this buyer are blocked for 30 minutes, then it resumes on its own. |
| No data | No delivery has been attempted yet. |
A failure counts once per lead, after LeadMove has exhausted its retries — not once per attempt. One successful delivery resets the counter to zero and clears any pause.
What trips it
Delivery failures, and only those: a webhook returning errors, an email bouncing, a sheet or endpoint refusing the row. It's a symptom of the buyer's destination, so fix it there — see Delivery methods.
Health has nothing to do with lead quality, disputes or the buyer's own status. A buyer can be Active and Paused at the same time: Active is your decision, Paused is the failure counter.
What a paused buyer does to distribution
Paused blocks the delivery, not the routing
Distribution still selects a health-paused buyer — the check runs when the lead is being sent. Those deliveries are marked failed instead of going to another buyer. So a buyer left paused burns leads. Fix the endpoint or take the buyer out of the pipeline.
On the pipeline canvas, the health summary counts paused and degraded buyers so you can see at a glance that your effective reach is smaller than your buyer list suggests.
Resetting health
Fix the endpoint first, then hit Reset health in the banner on the buyer page. It sets the buyer back to healthy and clears the failure counter immediately, instead of waiting out the 30 minutes.
If the endpoint is still broken, the next failures will trip it again — the reset isn't a fix, it's a "try again now".
Common questions
A buyer went paused overnight and I lost leads. Can I resend them? Yes. The failed deliveries are on the lead pages: fix the endpoint, then retry the delivery or assign the lead to another buyer.
Why does it say degraded when the buyer is receiving leads fine now? Degraded is set on 3 consecutive failures and cleared by the next success. If the badge is stale, one successful delivery — or Reset health — clears it.
Does a deferred or held lead count as a failure? No. Only a delivery that actually failed after retries counts. See Lead statuses explained.
Can I turn health off for a buyer? No. It's automatic, and the pause is short by design.