Plans and quotas
What each plan includes, what counts toward your quotas, and what happens when you reach a limit.
Three plans: Starter $149/month, Pro $299/month, Scale $499/month, or pay yearly and get two months free. Every feature is available on every plan — scoring, routing rules, all delivery methods, the buyer portal, disputes, the API. Only the quotas differ.
| Plan | Price / month | Price / year | Leads / month | Buyers | Pipelines | Team members |
|---|---|---|---|---|---|---|
| Starter | $149 | $1,490 | 1,000 | 5 | 3 | 1 |
| Pro | $299 | $2,990 | 5,000 | 15 | 10 | 3 |
| Scale | $499 | $4,990 | 20,000 | Unlimited | Unlimited | 10 |
Yearly billing is 10 × the monthly price: two months free. Quotas are monthly either way and reset on the 1st. The 14-day trial is the same on both, and the card is charged at the end of it: the month, or the year.
Signing up takes two steps: your account first, then the card that starts the trial. Nothing is charged that day. Leave before adding the card and your account waits for you: sign in again and you land on the card step, with the plan you picked. Change plan on that step takes you back to the pricing page.
What counts toward each quota
- Leads — every lead ingested during the calendar month, whatever the channel: webhook, CSV import or manual entry. Spam and rejected duplicates never count; invalid leads do, because they're stored and can be corrected. A lead that a forwarding rule moves into a second pipeline isn't counted a second time. See lead statuses.
- Buyers — every buyer in your account, whatever its status: active, paused, disabled or archived.
- Pipelines — active and paused ones. Archived pipelines and the onboarding example pipeline don't count, so archiving frees a slot.
- Team members — members plus pending invitations.
The lead counter resets on the 1st of the month. The others are live counts.
The AI assistant has its own fair-use allowance, outside the table above: 500 questions per month per organization, the same on every plan. It also resets on the 1st.
Connecting Claude, ChatGPT or another assistant to your workspace is on every plan too. A connection is not a lead and does not count against the table above, and questions asked through it are not counted against the 500. Each connection has its own ceilings, listed in what a connected assistant can and cannot do.
What happens at the limit
Leads keep flowing. Going over your monthly lead number doesn't stop ingestion or distribution — nothing is dropped and no buyer stops receiving. LeadMove emails the account owner once you cross 80% so you can act before it becomes a habit.
Buyers, pipelines and team members are blocked at creation. You get a message naming the limit and pointing at an upgrade. Nothing existing is touched — you simply can't add another until you're back under, which is also why a downgrade never deletes anything.
When a payment fails
- A card refused at the end of the trial closes access right away. The dashboard sends you to Settings › Billing until a payment goes through.
- A refused renewal leaves three days from the start of the new period to update your card, while the payment is retried. A canceled subscription that was paid keeps working until the end of its period, plus three days.
- While access is blocked, your posting URLs answer
402and those leads are not stored. Your suppliers need to send them again once billing is fixed. Only the posting URLs refuse leads: Meta lead forms and forwarding rules keep bringing them in.
Upgrading
Settings → Billing → Upgrade Plan compares the plans and switches you over; the new quotas apply immediately. An upgrade keeps your billing interval: a yearly plan moves to the yearly price of the next plan. Manage Billing opens the billing portal for payment method, invoices, plan cancellation — it works during the trial too.
Monthly plans can switch to yearly from Billing; the change is prorated and charged right away. During the trial nothing is charged until the trial ends. To go back from yearly to monthly, use Manage Billing.
If you only need headroom on leads, the same tab sells extra lead packs (up to three) on top of your plan's monthly allowance, billed with proration. A pack is 5,000 leads per month on Pro and Scale, 1,000 on Starter. Packs are monthly, so they aren't sold on a yearly plan: email hello@leadmove.io and we'll add the leads you need.
Common questions
How long is the trial? 14 days. During the trial you get the full quotas of the plan you signed up for, not Starter's. Accounts without a subscription fall back to Starter's limits.
Do disputed leads come back to my quota? No. Quota is counted when the lead is ingested. Accepting a dispute reverses the revenue, not the lead count — see how disputes work.
Do leads I send myself to test count? Yes — any lead stored counts, unless it's caught as spam or rejected as a duplicate. Runs from a pipeline's test console are never stored, so those don't count at all. Only the pipeline created for you during onboarding is exempt, and only from the pipeline limit.
I archived pipelines but the counter didn't move. Only active and paused pipelines count — the counter should drop immediately after archiving. Check the pipeline's status is archived rather than paused.
I'm on a founder plan — does anything change? No. Founder pricing is closed to new signups, but existing founder plans keep their price and carry exactly the same quotas as the regular plan they mirror.
I created my account but never added a card. Sign in: you go straight to the card step, with the plan you picked at signup. The app opens once the trial has started. A team member invited to an account without a card sees a blocked screen until the account owner adds one.