LeadMove vs LeadConduit
LeadConduit is a compliance engine. LeadMove is a distribution tool.
From $149/mo · no setup fee · nothing charged before day 15
TL;DR
LeadConduit, by ActiveProspect, is a lead-flow automation and compliance platform — its edge is TrustedForm consent certificates and TCPA-grade verification, billed per transaction (self-serve pay-as-you-go from around $10/month, or annual contracts starting near $1,000/month). LeadMove is straightforward lead routing to your buyers: flat pricing from $149/month, a buyer portal, and returns. Choose LeadConduit if TCPA compliance and proof of consent are your #1 constraint; choose LeadMove if your priority is getting leads to buyers fast at a predictable cost.
LeadMove vs LeadConduit at a glance
| LeadMove | LeadConduit | |
|---|---|---|
| Starting price | $149/mo (flat, published) | From ~$10/mo self-serve (pay-as-you-go per transaction); Professional annual contract ~$1,000/mo |
| Setup fee | $0 | None published |
| Free trial | 14 days (card required, no charge before day 15) | No (self-serve pay-as-you-go instead) |
| Self-serve signup | Yes — live in ~15 min, no sales call | Yes — pay-as-you-go account |
| Buyer portal | Yes — white-label, on your own domain, buyers file returns from it | No buyer-facing portal — built for your lead flows |
| Returns & disputes | Yes — buyer-filed returns + lead-by-lead audit trail | Via rules/filtering (no buyer-return portal) |
| Ping/post | Not yet — on the roadmap | Supported within lead flows |
| Delivery | Webhook, email, Google Sheets, SMS (sub-second, retry + circuit breaker) | Webhook/post + hundreds of integrations |
| In-app AI assistant | Yes — diagnoses your routing, on every plan (500 questions/mo) | None advertised |
| Best for | Leadgen agencies and brokers routing to their own buyers, at any volume | Compliance-first teams (TCPA, TrustedForm) |
Pricing as of July 2026. LeadConduit is billed per billable transaction. A self-serve pay-as-you-go account starts around $10/month with no commitment; the Professional plan is an annual contract billed around $1,000/month, and larger contracts start near $24K/year. Per-transaction rates vary by account and usage.
This is the product behind the table
No demo call needed to see it — this is the actual routing canvas and delivery tracking you get on day one.
What you get with LeadMove
Routing that matches how you sell
Rules with 15+ operators — zip, state, source, score, time of day. Daily and weekly caps paced across the day. Exclusive or shared per pipeline, each buyer at their own price per lead.
Your leads hear back in seconds
An SMS and an email leave the moment a lead reaches a buyer, from your own number and your own domain, naming the buyer who got them in that buyer's own words. Your buyer calls someone who is expecting the call.
A buyer portal that carries your name
Your logo, your colors, your own domain — no LeadMove branding anywhere on it. Buyers see their own leads, delivery status and history, and file returns with a reason instead of emailing you screenshots.
Returns settled on evidence
Every return is judged against the exact delivery record. Approve or reject, the decision is logged, and make-goods are billed right automatically.
Nothing ships before you say so
Hold new leads for review and release them yourself, or let the timer do it. Leads that fail validation or trip your spam rules are quarantined instead of dropped, and you can fix one and send it through.
Delivery your buyers never notice
Sub-second delivery to webhook, CRM, email, Google Sheets, or SMS. Failed endpoints retry with backoff behind a circuit breaker — one bad webhook never sinks the rest.
The real differences
LeadConduit’s superpower is compliance and data quality. TrustedForm consent certificates, TCPA verification, phone and email validation, and dozens of enrichment integrations run as steps inside a lead flow. If proving consent and passing a TCPA audit is existential in your vertical, ActiveProspect is the category leader. Pricing is usage-based per billable transaction — self-serve pay-as-you-go from around $10/month, or annual contracts (Professional around $1,000/month; larger commitments starting near $24K/year).
LeadMove is narrower and simpler. It routes leads to your buyers with rules, smoothed caps, quality scoring, and sub-second delivery, and it adds a buyer portal where buyers log in to see their leads and file returns, backed by a lead-by-lead audit trail. It is flat-priced and self-serve, and an in-app assistant answers the daily "why did this lead go there?" questions from your own routing trace, on every plan. It does not try to be a compliance suite — you capture consent at your form (for example, with TrustedForm) if your vertical requires it, and route the leads with LeadMove.
The two can even be complementary: run compliance and verification in LeadConduit, then hand off to LeadMove for distribution and a buyer portal. But if you want one flat monthly bill to move leads to buyers with buyer-facing visibility and returns, LeadMove is the more direct tool; if every lead needs a certified consent trail, LeadConduit is built for exactly that.
Switching from LeadConduit: what it actually takes
Step 01
Point your traffic sources at LeadMove
Create a pipeline and you get a webhook URL immediately. Repoint your forms, ad platforms, or publishers — or start with a CSV import while you switch.
Step 02
Recreate your LeadConduit routing
Add your buyers, set caps and prices per lead, and rebuild your rules with 15+ operators. Most setups translate in one sitting — open the chat and we will help you map fields.
Step 03
Run both in parallel, then switch off
Nothing forces a hard cutover. Keep LeadConduit running while LeadMove handles a share of traffic, compare delivery lead-by-lead in the audit trail, and cancel the old bill when you trust the numbers.
When to choose LeadConduit instead
Honest answer — LeadMove is not the right tool for everyone.
- TCPA compliance and TrustedForm consent certificates are non-negotiable in your vertical (insurance, legal, mortgage, home services).
- You need per-lead enrichment or verification steps (phone validation, email checks, identity) as part of ingestion.
- You want a large library of integrations and are comfortable with usage-based, per-transaction billing.
- You are an enterprise buyer able to commit to an annual contract for dedicated support.
Frequently asked questions
How much does LeadConduit cost?
LeadConduit is billed per billable transaction. A self-serve pay-as-you-go account starts around $10/month with no commitment; the Professional plan is an annual contract billed around $1,000/month, and larger contracts start near $24K/year. LeadMove is flat: $149/$299/$499 per month.
Is LeadConduit the same as LeadMove?
No. LeadConduit is a lead-flow and compliance engine — TrustedForm consent certificates, TCPA verification, and enrichment. LeadMove is lead distribution — routing leads to your buyers with a buyer portal and returns. They do different jobs.
Do I need LeadConduit for TCPA compliance?
If your vertical demands certified proof of consent, LeadConduit and TrustedForm are the standard. LeadMove does not issue consent certificates; you capture consent at your form and route the leads with LeadMove.
Can I migrate from LeadConduit to LeadMove?
If you only used LeadConduit to route leads to buyers, yes — repoint your sources to a LeadMove webhook and rebuild your routing. If you rely on TrustedForm or compliance steps, you can keep those and use LeadMove downstream for distribution and the buyer portal.
Does LeadConduit have a buyer portal?
LeadConduit does not offer a buyer-facing portal for buyers to view their leads and file returns. LeadMove includes one. If your buyers want self-serve visibility and returns, that is a LeadMove advantage.
Route your leads in about 15 minutes
Published pricing from $149/mo, no setup fee, and a 14-day free trial — nothing is charged before day 15. Sign up and your webhook exists 5 minutes later.