Insurance lead distribution
Insurance lead distribution by line of business, geo, and the hour of the day.
TL;DR
LeadMove routes insurance leads to the right agent by line of business, geography, and time of day — shared across multiple agents or exclusive to one, priced per lead per buyer. Every lead is delivered in under a second and logged, so agents work fresh leads and disputes are settled from the record.
From $149/mo · no setup fee · 14-day free trial · live in 15 minutes.
How insurance leads get routed today — and what it costs you
Insurance leads are perishable and multi-line, which is exactly what manual routing handles worst. An auto lead and a life lead need different agents, a lead in one state needs an agent appointed there, and a lead that comes in at 9pm needs to reach whoever is actually working — not sit in a queue until morning, cold. When agencies sell shared leads to several agents, they end up hand-copying the same lead into three inboxes and hoping the timing is fair. And when an agent calls a lead a dud, there is no record of when it was sent or what state it was in on arrival.
Routing patterns insurance agencies run on
Each pattern is a rule you build once and LeadMove enforces on every lead — with 15+ operators to combine.
Line of business routing
Send each lead to the agents who write that line. Auto goes to your auto desk, home to home, life to the life specialists — off one pipeline, on the field the lead already carries.
Geo routing to appointed agents
Match leads to agents by state or zip so a lead only reaches someone appointed to write in that geography, the same way you would gate any regulated line.
Time-of-day routing
Route by the hour so leads that arrive after hours reach agents who are actually available then, instead of going cold in an empty queue overnight.
Shared across multiple agents
Sell a lead to several agents at once and distribute it round-robin or weighted so each agent gets a fair, paced share — each at their own price per lead.
How insurance agencies use LeadMove
One insurance pipeline across every agent and line
Route auto, home, and life leads off a single webhook, fanned out by line, geography, and time of day. Add an agent, change their lines or territory, or pause them without touching your lead sources.
The prospect knows the agent's name before the call
When a lead reaches an agent, LeadMove texts and emails the prospect to say who will be in touch, in that agent's own wording. On a shared lead it goes out once, naming the first agent who actually received it — never three messages for one quote request.
Handle bad leads without the back-and-forth
When an agent flags a lead as a bad number or wrong state, they file a return from their portal with a reason. You approve or reject it, the decision is logged against the exact delivery, and shared-lead make-goods are billed correctly across the agents involved.
Each agent sees only their own book
Every agent logs into a portal under your brand, on your own domain, to see the leads they received, delivery status, and returns — their numbers only, never another agent’s share of a shared lead, never your margins.
Insurance lead distribution — FAQ
Can I route insurance leads to different agents by line of business?
Yes. Route on a line-of-business field so auto, home, and life leads each go to the agents who write that line, all from one pipeline. Combine it with geo and time-of-day conditions to place each lead precisely.
Can the same insurance lead be shared with several agents?
Yes. Mark a lead shared and distribute it to multiple agents round-robin or weighted, each at their own price per lead. Returns on a shared lead are tracked per agent, so make-goods are billed correctly.
Can I send after-hours leads to a different team?
Time of day is one of the 15+ rule operators, so you can route leads that arrive in the evening to an available agent instead of letting them sit in a queue overnight. Daily caps are paced across the day so no agent is flooded.
How quickly do agents get their insurance leads?
In under a second. Leads deliver by webhook to any CRM, or by email, Google Sheets, or SMS for agents who prefer it. Failed webhooks retry with backoff behind a circuit breaker, and every delivery attempt is in the audit trail.
Route your insurance leads right, starting today.
Self-serve, live in 15 minutes. Full access free for 14 days — no charge until day 15, cancel in one click.