Home services lead routing
Home services lead routing by service area, job type, and who can actually show up.
TL;DR
LeadMove routes home services leads to the right contractor by service-area zip, job type, and availability window — with weekly caps so no crew is overbooked. Leads reach the contractor in under a second, and every delivery and return is logged.
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How home services leads get routed today — and what it costs you
A roofing lead sent to a plumber is a dead lead, and a lead sent to a crew that is booked solid for two weeks is worse — the homeowner calls the next company while your contractor never even picks up. Manual routing gets both wrong constantly: someone reads the job type, checks a mental map of who covers that zip, guesses who has capacity this week, and forwards the lead by text. Overbook one contractor and they stop answering; starve another and they churn. And when a contractor says a lead was outside their area or the wrong trade, there is nothing to check it against.
Routing patterns home services agencies run on
Each pattern is a rule you build once and LeadMove enforces on every lead — with 15+ operators to combine.
Service area by zip
Match every lead to contractors whose service area covers that zip, so no one gets a job an hour outside their range. Leads with no match fall through to your overflow buyer instead of getting lost.
Job type routing
Send each lead to contractors who do that trade — HVAC to HVAC, roofing to roofing, plumbing to plumbing — off one pipeline, on the job-type field the lead arrives with.
Availability windows
Route to crews that can actually take the work now. A contractor marked unavailable is skipped, and the lead goes to the next eligible crew instead of a booked one.
Weekly caps per contractor
Cap how many jobs each contractor takes per week and pace them out, so a busy week doesn't dump more leads than a crew can quote — and no one goes hungry either.
How home services agencies use LeadMove
One home services pipeline for every trade and crew
Route HVAC, roofing, and plumbing leads off a single webhook, fanned out by service area, job type, and availability. Add a contractor, change their coverage or trade, or pause a booked crew without touching your lead sources.
Returns for out-of-area and wrong-trade leads
When a contractor says a lead was outside their area or the wrong job type, they file a return from their portal with a reason. You approve or reject it, the decision is logged against the exact delivery, and the make-good is billed right.
A portal for every contractor
Each contractor logs into their own portal to see the leads they were sent, delivery status, and their return history — their jobs only, never another crew’s, never your pricing.
Home Services lead distribution — FAQ
Can I route home services leads to contractors by zip service area?
Yes. Store each contractor's service-area zips and add a rule that matches the lead's zip against them, so a lead only reaches crews that actually cover it. Leads with no matching contractor fall through to an overflow buyer instead of being lost.
Can I route by job type, like HVAC vs roofing vs plumbing?
Yes. Route on a job-type field so each lead goes only to contractors who do that trade, all from one pipeline. Combine job type with service area and availability so every lead reaches a crew that can genuinely take it.
How do I stop overbooking a contractor who is already slammed?
Set a weekly cap per contractor and LeadMove paces deliveries so a busy week does not dump more jobs than the crew can quote. You can also skip contractors marked unavailable, and over-cap leads roll to the next eligible crew or your shared pool.
How fast do contractors get their leads?
In under a second. Leads deliver by webhook to any CRM, or by email, Google Sheets, or SMS for contractors who want it simple. Failed webhooks retry with backoff behind a circuit breaker, and every delivery attempt is logged in the audit trail.
Route your home services leads right, starting today.
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