Solar lead distribution
Solar lead distribution, from ad click to installer's CRM in under a second.
TL;DR
LeadMove routes solar leads to the right installer by zip territory, daily cap, and quality score the moment they arrive — exclusive or shared, priced per lead per buyer. Installers get their leads in their CRM in under a second, and you get a full audit trail of who got what and why.
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How solar leads get routed today — and what it costs you
Most solar agencies still run distribution out of a spreadsheet: a tab per installer, zip lists copy-pasted from a map, and someone forwarding leads by email or Slack after the fact. Leads that should be exclusive to one installer's territory land in three inboxes at once. Your best installer gets over-delivered on a busy day, hits leads they can't work, and churns — while a slower territory sits starved. And when an installer says a lead was junk, there's no record of when it was sent or what it looked like on arrival. Every one of those problems is a routing rule you're enforcing by hand.
Routing patterns solar agencies run on
Each pattern is a rule you build once and LeadMove enforces on every lead — with 15+ operators to combine.
Exclusive territories by zip
Give each installer a locked set of zip codes and send matching leads to them only. No double-selling inside a territory, no manual map lookups — the rule does it on every lead.
Daily caps that pace across the day
Cap how many leads each installer takes per day and smooth them out so a morning ad spike doesn't dump 40 leads before lunch. Over-cap leads roll to your shared pool or the next eligible installer.
Score threshold before an exclusive lead
Reserve exclusive, full-price leads for installers who only want vetted homeowners. Anything under the bar routes to a shared, lower-priced tier instead of getting wasted.
Exclusive vs shared, priced per buyer
Sell the same zip as an exclusive lead to one installer or a shared lead to three — each with its own price per lead. Run both tiers off one pipeline and bill each buyer at their agreed rate.
How solar agencies use LeadMove
Split one solar pipeline across every installer
Point your ad forms and lead sources at one webhook, then let the rules fan every lead out to the right installer by territory, cap, and score. Add or pause an installer without touching your ad setup — the pipeline keeps running.
Settle "that lead was junk" with a record
When an installer says a lead was a wrong number or out of area, they file a return from their portal with a reason. You approve or reject it, the decision is logged against the exact delivery, and the make-good is billed right — no arguing over screenshots.
Give each installer their own portal
Every installer logs into their own portal to see the leads they were sent, delivery status, and their return history — their numbers only, never another installer's, never your margins.
Solar lead distribution — FAQ
Can I give each solar installer an exclusive zip territory?
Yes. You assign each installer a set of zip codes and mark the pipeline exclusive, so a lead matching that territory routes to that installer only. You can mix exclusive territories with a shared pool for overflow or lower-scored leads in the same pipeline.
How do daily caps stop me from over-delivering to one installer?
Set a daily cap per installer and LeadMove paces deliveries across the day instead of dumping them all at once. When an installer hits their cap, further leads roll to your shared pool or the next eligible installer, so no one gets more than they can work and no lead is wasted.
Can I sell the same solar lead as exclusive to one buyer and shared to others?
Yes. On one pipeline you can price a lead as an exclusive sale to a single installer or a shared sale to several, each buyer at their own price per lead. Cross-pipeline dedup keeps you from unknowingly reselling the exact same lead where you did not intend to.
How fast do installers actually receive their solar leads?
In under a second. Leads are delivered by webhook to any CRM, or by email, Google Sheets, or SMS for installers who want it simple. Failed webhook deliveries retry automatically with backoff behind a circuit breaker, and every attempt is in the audit trail.
Route your solar leads right, starting today.
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