Question 1

Is there a free trial?

Accepted Answer

Yes — every plan starts with a 14-day free trial. We collect your card at signup so the platform is ready to go from day 1, but you're not charged until day 15. Cancel anytime during the trial and you pay nothing.

Question 2

Can I change plans later?

Accepted Answer

Yes, you can upgrade or downgrade at any time. Changes take effect at your next billing cycle. If you upgrade mid-cycle, you'll be charged a prorated amount.

Question 3

What happens if I exceed my lead limit?

Accepted Answer

You'll receive email alerts at 80% and 100% of your quota. Once you hit your limit, you can add lead packs: +1,000 leads for $50/mo on Starter (max 3 packs), +5,000 leads for $100/mo on Pro (max 3 packs), or contact us for Scale. You can also upgrade to a higher plan.

Question 4

How do webhooks work?

Accepted Answer

Every pipeline gets a unique webhook endpoint. Send leads via HTTP POST with your API key. Leads can also be delivered to buyers via webhook, email, or Google Sheets.

Question 5

How does lead scoring work?

Accepted Answer

LeadMove uses a hybrid system out of 100 points: 40 for contact validity (email deliverability, phone validity), 30 for completeness against your pipeline fields, and 30 for an AI read on authenticity. Leads are graded A through D automatically, and you can route on the grade.

Question 6

How does the dispute system work?

Accepted Answer

Buyers can contest leads within a configurable deadline. Admins review and accept or reject. Accepted disputes generate credits toward future leads.

Question 7

Do all plans get the same features?

Accepted Answer

Yes. Every feature is available on every plan — scoring, routing, conditional pricing, prepaid buyer wallets, lead auto-reply, the white-label buyer portal, disputes, analytics, the AI assistant, all delivery methods. Plans only differ in volume: leads per month, number of buyers, and number of pipelines.

Question 8

Does the lead auto-reply cost extra?

Accepted Answer

No. Texting or emailing your leads the moment they reach a buyer is included on every plan, with no per-message fee from us. SMS goes through your own Twilio account, so you pay Twilio their per-message rate directly; email goes out from your own verified sending domain at no cost. The feature is off until you switch it on.

Question 9

Is the white-label buyer portal an add-on?

Accepted Answer

No, it is included on every plan, and so is putting it on your own domain. Your buyers log in to a portal carrying your name, logo and colors, with no LeadMove branding on the page — at portal.yourdomain.com once you add the CNAME we give you. You also control what they see in there, down to whether each lead shows its price.

Question 10

Is the AI assistant included?

Accepted Answer

Yes, on every plan at no extra cost, 500 questions a month per organization. It answers product questions from the documentation and links the page it used, and it diagnoses your own operations: why a lead went unrouted, which rule matched, which buyer was skipped and whether a cap or an operating window blocked it, lead quality by source, volume trends, and buyer status. Ask it to change something and it shows you a card with exactly what would change: nothing moves until you apply it, and it stays undoable for seven days. When a question falls outside what it can answer, it hands you to a human.

Question 11

Can I use it from Claude or ChatGPT, and does that cost extra?

Accepted Answer

Yes, and no. On every plan you can connect Claude, ChatGPT, Claude Code, Cursor or a script of your own to your account from Settings, Developers, Connect an assistant, and work in it from there: ask what needs attention, set up a buyer from an insertion order, fix what failed overnight. Every change comes back as a card you approve before it happens and can undo for seven days; the connection has the permissions of your role and is revoked in one click. There is no add-on, connections do not count against your lead quota, and questions through a connected assistant are not counted against the 500 in-app questions.

Question 12

Can I cancel anytime?

Accepted Answer

Yes, cancel anytime with no penalties. You keep access until the end of your billing period. Your data is retained for 30 days after cancellation.

Question 13

Do you offer annual billing?

Accepted Answer

Not at launch, but it's coming soon with a 20% discount. You'll be notified in your dashboard when annual billing becomes available.

Question 14

What happens to my data if I cancel?

Accepted Answer

Your data (pipelines, leads, buyer configurations) is retained for 30 days after cancellation. You can export everything as CSV during this period. After 30 days, data is permanently deleted.

Question 15

Are there any hidden fees?

Accepted Answer

No hidden fees. The only variable cost is if you exceed your lead quota and purchase additional lead packs. Everything is transparent in your dashboard.

Feature	Starter	Pro Popular	Scale
Limits
Leads per month	1,000	5,000	20,000
Buyers	5	15	Unlimited
Pipelines	3	10	Unlimited
Users	1	3	10
Lead Ingestion
Webhook ingestion
CSV import
Manual entry & bulk paste
Deduplication
Per-source stats (volume & quality)
Pause a source without touching the pipeline
Scoring & Quality
Rule-based scoring
AI scoring
Quality grades (A to D)
Manual review before sending
Timed auto-release of held leads
Spam & invalid quarantine
Correct a bad lead and send it through
Distribution & Routing
Round robin
Exclusive/shared mode
Weighted distribution
Routing rules with conditions
Buyer tiers with fallback
Cross-pipeline forwarding
Routing trace (why each lead went where)
Test leads with a simulated score & price
Field mapping
Buyer Management
Daily caps
Weekly/monthly caps
Cap cycles aligned on the buyer’s billing date
Operating hours
Outside hours: hold or skip, per buyer
Temporary close with an automatic reopen date
Circuit breaker
Delivery
Email delivery
Several recipients per buyer, with Cc & Bcc
Webhook delivery
Custom webhook body templates
Field transforms (format values per buyer)
Google Sheets
SMS delivery (BYO Twilio)
Exact payload stored for every delivery
Lead Auto-Reply
SMS to the lead (BYO Twilio)
Email to the lead (your verified domain)
Per-buyer wording, links & fallbacks
Sent once per lead, even in shared mode
Per-buyer opt-out
Preview & send test
Buyer Pricing & Payments
Price per lead, per buyer
Conditional pricing rules
Prepaid buyer wallets
Auto-stop when a wallet runs out
Revenue per buyer
Disputes & Credits
Dispute system
Auto-accept rules
Credit compensation
Buyer Portal
Per-buyer login
Your logo, colors & name (no LeadMove branding)
Your own domain (portal.yourdomain.com)
Lead history & delivery status
Dispute submission from portal
You choose what buyers see
Lead prices & spend (optional)
Analytics
Basic dashboard
Delivery success rates
Revenue tracking
Performance charts
Operations & Audit
Audit log of every configuration change	2 years	2 years	2 years
Timestamps in your organization’s timezone
Duplicate a pipeline, buyer, rule or endpoint
Tags, search & saved views
Public documentation
AI Assistant
In-app AI assistant
Assistant questions per month	500	500	500
Routing diagnostics ("why is this lead unrouted?")
Product answers linked to the docs
Works inside Claude and ChatGPT (also Claude Code, Cursor, any MCP client)
Every change previewed, approved by you, undoable for 7 days
Connections with the permissions of your role, revoked in one click
Add-ons
+leads/month	+1,000 for $50/mo (max 3)	+5,000 for $100/mo (max 3)	Contact us
Support
Email support
Response time	48h	24h	12h

Simple, transparent pricing

Starter

Pro

Scale

Scale+

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Frequently asked questions

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