LeadMove vs Boberdoo
Boberdoo takes a demo and a setup fee. LeadMove takes about 15 minutes.
From $149/mo · no setup fee · nothing charged before day 15
TL;DR
Boberdoo is a 20-year-old lead-distribution system built around multi-vendor ping/post exchanges — powerful, but sold through a demo, with a $250 setup fee and published volume tiers that start at $1,075/mo. LeadMove is the modern, self-serve take on the same job: published pricing from $149/mo, no setup fee, every feature on every plan, and a live webhook in about 15 minutes. Choose Boberdoo if you run multi-vendor ping/post auctions; choose LeadMove if you want to route leads to your buyers today without a sales call.
LeadMove vs Boberdoo at a glance
| LeadMove | Boberdoo | |
|---|---|---|
| Starting price | $149/mo (flat, published) | $1,075/mo entry tier (+ $250 setup) |
| Setup fee | $0 | $250 one-time |
| Free trial | 14 days (card required, no charge before day 15) | No — demo only |
| Self-serve signup | Yes — live in ~15 min, no sales call | No — demo and onboarding required |
| Buyer portal | Yes — white-label, on your own domain, buyers file returns from it | Yes (configurable vendor/buyer portals) |
| Returns & disputes | Yes — buyer-filed returns + lead-by-lead audit trail | Yes |
| Ping/post | Not yet — on the roadmap | Yes — a core capability |
| Delivery | Webhook, email, Google Sheets, SMS (sub-second, retry + circuit breaker) | Webhook/post, email, and more |
| In-app AI assistant | Yes — diagnoses your routing, on every plan (500 questions/mo) | None advertised |
| Best for | Leadgen agencies and brokers routing to their own buyers, at any volume | High-volume aggregators & ping/post networks |
Pricing as of August 2026. Boberdoo now publishes its volume tiers: the entry tier is $1,075/mo (25 inbound actions per day), rising with inbound volume to custom quotes at the top end, every tier with the same features, plus a $250 one-time setup fee. Signup still goes through a demo.
This is the product behind the table
No demo call needed to see it — this is the actual routing canvas and delivery tracking you get on day one.
What you get with LeadMove
Routing that matches how you sell
Rules with 15+ operators — zip, state, source, score, time of day. Daily and weekly caps paced across the day. Exclusive or shared per pipeline, each buyer at their own price per lead.
Your leads hear back in seconds
An SMS and an email leave the moment a lead reaches a buyer, from your own number and your own domain, naming the buyer who got them in that buyer's own words. Your buyer calls someone who is expecting the call.
A buyer portal that carries your name
Your logo, your colors, your own domain — no LeadMove branding anywhere on it. Buyers see their own leads, delivery status and history, and file returns with a reason instead of emailing you screenshots.
Returns settled on evidence
Every return is judged against the exact delivery record. Approve or reject, the decision is logged, and make-goods are billed right automatically.
Nothing ships before you say so
Hold new leads for review and release them yourself, or let the timer do it. Leads that fail validation or trip your spam rules are quarantined instead of dropped, and you can fix one and send it through.
Delivery your buyers never notice
Sub-second delivery to webhook, CRM, email, Google Sheets, or SMS. Failed endpoints retry with backoff behind a circuit breaker — one bad webhook never sinks the rest.
The real differences
Boberdoo has been distributing leads for 20+ years and is deeply customizable. Its center of gravity is the multi-vendor exchange — pulling from dozens of vendors, ping/post auctions where buyers bid per lead, and networks that need vendor-level bid management and reconciliation. The tradeoff is engagement: you talk to sales, pay a $250 setup fee, and your monthly cost scales with inbound volume on published tiers starting at $1,075/mo.
LeadMove is built for the agency or broker generating leads and routing them to their own buyers — from the first pipeline to tens of thousands of leads a month. Pricing is on the website ($149/$299/$499, with a Scale+ plan built around your volume past 20,000 leads a month), there is no setup fee, signup is self-serve, and a pipeline is live in about 15 minutes. You get routing rules with 15+ operators (zip, state, source, score, time of day), smoothed daily and weekly caps, buyer tiers, exclusive or shared distribution with conditional pricing per lead, prepaid buyer wallets, quality scoring, and sub-second delivery via webhook, email, Google Sheets, or SMS. And when a lead does not land where you expected, you ask the in-app assistant "why is this lead unrouted?" instead of opening a support ticket — it reads the routing trace, the rules and every buyer's caps and hours, and answers in plain English. It is on every plan, 500 questions a month.
The honest gap: LeadMove does not do ping/post yet — it is on the roadmap. If real-time ping/post auctions are central to how you sell leads, Boberdoo is proven there and LeadMove is not the right tool today.
Switching from Boberdoo: what it actually takes
Step 01
Point your traffic sources at LeadMove
Create a pipeline and you get a webhook URL immediately. Repoint your forms, ad platforms, or publishers — or start with a CSV import while you switch.
Step 02
Recreate your Boberdoo routing
Add your buyers, set caps and prices per lead, and rebuild your rules with 15+ operators. Most setups translate in one sitting — open the chat and we will help you map fields.
Step 03
Run both in parallel, then switch off
Nothing forces a hard cutover. Keep Boberdoo running while LeadMove handles a share of traffic, compare delivery lead-by-lead in the audit trail, and cancel the old bill when you trust the numbers.
When to choose Boberdoo instead
Honest answer — LeadMove is not the right tool for everyone.
- You run real-time ping/post auctions or a lead exchange where many buyers bid per lead.
- You aggregate leads from dozens of vendors and need vendor-level bid management, cherry-picking, and reconciliation.
- You want vendor-led custom development, and a $250 setup plus a $1,075/mo entry tier is immaterial to you.
- You want battle-tested tooling from a vendor with two decades focused specifically on lead distribution.
Frequently asked questions
How much does Boberdoo cost?
Boberdoo charges a $250 one-time setup fee and bills month-to-month on published volume tiers: the entry tier is $1,075/mo for 25 inbound actions per day, rising with volume (verified August 2026). Every tier includes the same features. LeadMove publishes $149/$299/$499 per month with no setup fee.
Does Boberdoo offer a free trial?
No. Boberdoo is demo-and-onboarding only; there is no self-serve free trial. LeadMove offers a 14-day free trial (a card is required, but nothing is charged before day 15) and self-serve signup.
Is Boberdoo worth it if I do not run ping/post?
If you route leads to your own buyers rather than running vendor auctions, Boberdoo’s $250 setup fee, demo-led onboarding, and $1,075/mo entry tier buy you machinery you will not use. LeadMove covers that job from $149/mo — rules, tiers, caps, conditional pricing, wallets, scoring, buyer portal, returns — and keeps covering it as your volume grows.
Can I migrate from Boberdoo to LeadMove?
Yes. Point your traffic sources at your new LeadMove webhook, recreate your routing rules and buyers, and import existing leads by CSV or API. Most pipelines are live in about 15 minutes; open the chat and we will help you map fields.
Does LeadMove do ping/post like Boberdoo?
Not yet — ping/post is on our roadmap. Today LeadMove does rules-based real-time routing with caps, exclusive or shared distribution, and per-buyer pricing. If real-time ping/post bidding is central to your model, Boberdoo is the stronger fit right now.
Route your leads in about 15 minutes
Published pricing from $149/mo, no setup fee, and a 14-day free trial — nothing is charged before day 15. Sign up and your webhook exists 5 minutes later.