What's the best lead routing software for home services leadgen?

Home services leadgen agencies have a specific routing problem: multiple contractors covering overlapping territories, each serving different service types, with different availability windows and different capacities. The software that handles this well is a short list — most general automation tools weren't built for it.

The honest answer is that two SaaS tools cover this workflow: LeadProsper at the higher price point and LeadMove at the lower one. Custom builds are also viable but expensive. Everything else — Zapier, Sheets, Make — works for one contractor and one service type, then breaks as soon as you add complexity.

What home services routing actually requires

Before evaluating tools, be specific about which features you need:

• Zip or radius service area matching: each contractor defines the zips or radius they cover; the router matches leads against their territory.
• Service type filtering: a roofing lead should never reach an HVAC contractor, even if they share a territory.
• Per-contractor operating hours: contractors have different working windows; leads delivered outside those windows go cold.
• Daily caps with overflow: contractors have finite crew capacity; over-delivering wastes leads and generates disputes.
• Exclusive mode: one lead to one contractor — critical for home services where shared delivery destroys homeowner experience.

A contractor-facing dispute portal is worth adding to this list once volume grows past 50 leads per contractor per week, because disputes will start happening over email and become hard to track.

Tool-by-tool comparison

LeadProsper: strong for larger agencies with integration needs

LeadProsper starts at $499+/mo and typically lands at $700-1,500/mo for home services agencies using its full feature set. It covers the five core requirements and adds deep CRM integrations, ping/post support, and advanced analytics. The integration depth is its main advantage — if your contractors use specific CRMs and you want native connectors rather than webhook delivery, LeadProsper has more pre-built connections.

The downside for small home services agencies (5-15 contractors) is that you pay for enterprise features you don't use: ping/post auctions, 50+ buyer support, and advanced aggregation logic. That's not a knock on LeadProsper — it's built for the mid-market — but for a focused home services agency, it's overpaying for scope.

LeadMove: built for the 2-15 contractor range

LeadMove starts at $149/mo (Starter: 5 buyers, 1,000 leads/mo, 3 pipelines) and goes to $299/mo (Pro: 15 buyers, 5,000 leads/mo, 10 pipelines) and $499/mo (Scale: unlimited buyers and pipelines, 20,000 leads/mo). For home services agencies with 5-15 contractors, the Pro plan at $299/mo covers the standard workflow.

LeadMove covers all five core requirements — zip + radius routing, service type filtering, operating hours, daily caps with overflow, exclusive mode roughly half the standard rate for life.

Boberdoo and custom builds: when they make sense

Boberdoo ($1,000+/mo) is the right answer for agencies running ping/post auction marketplaces with 50+ contractors bidding on leads in real time. That's a fundamentally different business model from direct contractor relationships. If you're distributing leads under fixed agreements to known contractors, Boberdoo is enterprise complexity you don't need.

Custom builds make sense when your routing logic is genuinely unique — contractor score-based routing that factors in real-time review data, dynamic pricing per lead, or multi-step auction logic. For standard home services routing, a custom build costs more to build and maintain than three years of LeadMove Pro or LeadProsper subscription.

Decision framework

Use Zapier + Sheets if you have one contractor and one service type, with under 200 leads per month. Move to a dedicated router when you add a second contractor, add a second service type, or get your first cap-related dispute. For 2-15 contractors, LeadMove ($149-499/mo) and LeadProsper ($499+/mo) are the two realistic options. Choose LeadProsper if you need deep CRM integrations or ping/post auctions. Choose LeadMove if you need transparent pricing, fast setup, and the core routing workflow without auction complexity.

Home services lead routing software is a narrow category and the options are limited by design — most general automation tools don't understand contractor territories, service types, or exclusivity. The two SaaS tools that do are LeadProsper and LeadMove, separated mainly by price and enterprise scope.