When evaluating lead routing software, the three names that come up most often for agencies are LeadProsper, Boberdoo, and LeadMove. They solve the same core problem — getting incoming leads to the right buyer automatically — but they do it at different price points, with different architectures, and for different buyer scales. Picking the wrong one means either overpaying for features you won't use or hitting a ceiling too soon.
This comparison focuses on what actually differentiates them for a growing agency: routing model, buyer count limits, pricing structure, and the operational features (caps, dedup, disputes) that agencies need at volume.
Routing model: rules-based vs ping/post
The most important architectural difference is not price — it's how each tool decides which buyer gets a lead. Boberdoo is built around ping/post auctions: a stripped lead preview (the "ping") goes to multiple buyers, who bid, and the full lead posts to the winner. This suits high-volume aggregators running real-time lead marketplaces with 50+ buyers. LeadProsper supports both ping/post and rules-based routing, making it the more flexible mid-market option. LeadMove implements rules-based routing only: each incoming lead is evaluated against per-buyer conditions (zip, score, caps, time, exclusivity) in priority order and delivered to the first eligible buyer. Rules-based is simpler to configure, faster to set up, and cheaper to operate for agencies with fixed buyer relationships.
Pricing comparison
| Platform | Starting price | Typical landing | Pricing model | Best for |
|---|---|---|---|---|
| Boberdoo | $1,000+/mo | $1,500-5,000+/mo | Custom quote | Aggregators, 50+ buyers, ping/post |
| LeadProsper | $499/mo | $700-1,500/mo | Tiered by volume | Mid-market, advanced integrations |
| LeadMove | $149/mo | $149-499/mo | Transparent tiers | 2-15 buyer agencies, rules-based |
| Zapier + Sheets | ~$50/mo | $150-300+/mo at scale | Per-task | 1-2 buyers, simple round-robin only |
Feature coverage at each tier
All three platforms cover the basics: webhook ingestion, delivery to buyer endpoints, and some form of rule evaluation. Where they differ is in the depth and packaging of operational features. Boberdoo's enterprise infrastructure includes carrier-grade call routing, complex compliance tooling, and high-volume auction infrastructure that most agencies never need. LeadProsper packs strong CRM integrations — particularly for insurance and mortgage verticals — and supports more complex conditional logic at its higher tiers. For agencies that don't need ping/post or deep native CRM connectors, LeadMove ($149-499/mo) covers caps, dedup, weighted distribution, exclusivity, time-of-day routing, and a buyer portal in its base plan.
Buyer count as the decision variable
Buyer count is the clearest heuristic for choosing. If you have fewer than 15 buyers running direct relationships with clear rules, LeadMove's pricing advantage over LeadProsper ($149 vs $499 starting) is significant — and you won't miss features you're not using. At 15-30 buyers with more complex integration needs, LeadProsper's depth becomes relevant. Above 50 buyers or if you need auction-based pricing dynamics, Boberdoo is the category leader. Trying to use Boberdoo for 10 buyers or LeadMove for 60 buyers are both mismatches that cost you either money or capability.
Operational features: caps, dedup, disputes
Buyers care most about three operational realities: not getting over their cap, not receiving duplicates, and having a way to flag bad leads. All three platforms handle caps, but Boberdoo gates some cap controls behind enterprise configurations. LeadProsper added structured dispute tracking in 2024. LeadMove includes daily, weekly, and monthly caps with overflow routing, cross-campaign dedup by email and phone hash, and a buyer dispute portal with credit ledger from its $149 Starter plan — features that were enterprise-only two years ago.
The right choice depends on your buyer count, whether you need ping/post auctions, and how much you're willing to pay for integration depth you may not use.