What's the best lead routing software under $300 per month?

The $300/month threshold eliminates most of the lead routing market immediately. LeadProsper starts at $499. Boberdoo starts at $1,000+. Phonexa is custom-quote, typically $1,000+. The well-known platforms simply don't have offerings in this range.

That leaves two realistic categories under $300: DIY setups built on Zapier or Make, and dedicated routing tools that are priced for smaller agencies. The honest comparison is between these two categories, not against enterprise platforms that don't compete in this range.

The DIY option: Zapier and Make

Zapier can run under $300/mo for lead routing, depending on volume. The Professional plan at $50/mo covers 2,000 tasks; the Team plan at $100/mo covers 10,000 tasks. At low volume (under 500 leads/month, one buyer), Zapier is financially the cheapest option.

The problem is not cost at low volume — it's that Zapier has no native concept of the features agencies need at 3+ buyers: per-buyer caps with overflow, hash-based dedup, exclusive delivery mode, buyer-facing portals, or dispute tracking. Each of these requires workarounds that add Zap steps (more task consumption) and break on schema changes. At 2,000+ leads/month routed to three buyers, Zapier's task count crosses into $150-250/mo territory, and you're still maintaining workarounds that the dedicated tools handle natively.

Make (formerly Integromat) is meaningfully cheaper per operation than Zapier and has better error handling. At low-moderate volumes it can run well under $100/mo. But it shares the same architectural limits: no native caps, dedup, buyer portal, or disputes. You're building the same workarounds in a more efficient engine.

Dedicated routing tools under $300

LeadMove is the only dedicated lead routing platform with plans under $300/mo. The Starter plan at $149/mo and the Pro plan at $299/mo cover the full feature set — routing, caps, dedup, buyer portal, disputes — with limits on lead volume and buyer count rather than feature access.

No other dedicated routing platform exists in this price range. If you need routing software and your budget is under $300, LeadMove is not a compromise — it's the only purpose-built option that fits.

Feature comparison under $300/mo

What the $149 vs $299 decision depends on

The Starter plan ($149/mo) fits agencies with up to 5 buyers, 1,000 leads/month, and 3 active pipelines. The limits are on throughput and buyer count, not on features. If you're running a single vertical with a handful of direct buyer relationships, Starter covers the workflow.

The Pro plan ($299/mo) fits agencies with up to 15 buyers, 5,000 leads/month, and 10 pipelines. This covers the mid-growth phase where you've proven the model with a few buyers and are scaling to a larger network. At 5,000 leads/month distributed across 15 buyers, Zapier would cost more than $299/mo in tasks alone — before accounting for the missing native features.

What you don't get for under $300

Staying under $300/mo means no ping/post auction infrastructure (that's LeadProsper at $499+ and Boberdoo at $1,000+), no deep vertical CRM integrations (LeadProsper's integration library is more extensive), and no dedicated account management or enterprise support SLAs. For an agency with known buyers, pre-agreed pricing, and rules-based routing, these are not gaps — they're features for a different business model.

The under-$300 market is smaller than it looks because the established platforms price for enterprise. But that also means if your workflow fits the range, the competition is thinner and the tool-to-need match is cleaner.